The "Optics" of D2C: Rama Suparta &

Andrew Kandolha of SATURDAYS

Rama Suparta and Andrew Kandolha, cofounders of SATURDAYS, discuss Indonesia's leading Direct-to-Consumer (D2C) lifestyle eyewear brand. SATURDAYS has created its own streamlined supply chain in order to remove the massive middleman costs that the traditional industry is built upon. The company has pursued an "omnichannel strategy", with offline stores (famous also for their baristas), a website, mobile app and home try-on service, all fully integrated around the customer. The duo also addresses the success they have achieved in weaving social media influencers into SATURDAYS' marketing strategy. Enhancing further "all aspects of human resources and improving store productivity" are the company's current goals going into 2023. 

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