Grinding Toward Consumer Loyalty:

Vico Lomar of Fore Coffee

Technology-based coffee chain Fore Coffee needs to "build trust" continuously with Indonesian consumers, according to CEO Vico Lomar. "Whoever builds that consistency for the people of Indonesia and Southeast Asia" will dominate the otherwise competitive landscape for coffee drinkers. A veteran of the F&B industry since the early-2000's, Vico describes the turn-around that he and the leadership team at Fore have been orchestrating since his arrival two years ago. The world's 40th heaviest consumer of caffeinated beverages, Vico expects the Indonesian coffee drinker to enter the top 15 or 20 over the next several years, thus driving robust consumption growth in the sector over the longer term.

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