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Do You Really Know Your Customer?
Timothy Astandu of Populix

 

Timothy Astandu, CEO and Co-Founder at consumer insights platform Populix, offers an entertaining retelling of the company's origin story, before detailing Populix's attempts to deliver far deeper and more detailed consumer insights compared to the inefficient and problematic offline alternatives that have heretofore prevailed in Indonesia. Measuring "brand health and consumer behavior" are the two most urgent use cases; which moreover span all conceivable industries; from education to diversified conglomerates to automotive to FMCG and beyond. Timothy also discusses how AI has both measurably improved the broader consumer insights space, and specifically allowed Populix to roll out entirely new insights and functionality in this USD80b global market. 

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The mission of the IndoTekno podcast is to:
  • Raise the profile of Indonesia’s expansive, talented, promising and fast-growing technology eco-system

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  • Profile as early as possible emerging business models that could grow into multi-billion dollar sub-sectors

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